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Wildfire

Not your average consultancy by design.

Wildfire helps leaders turn ambition into results

Wildfire is an award-winning, inclusive transformation and change management consultancy combining consulting expertise with psychology to create behaviour change, business value and a better people experience.

Let’s talk about your change ↗Explore our expertise ↓
Sculptural purple and teal ribbons moving into alignment
Different perspectives.
One shared direction.
Discover the Wildfire Experience ↓

What we help you with

Strategic Expertise.
Experienced Delivery.

We didn't build another consultancy. We built a better experience of consulting.

01

Transformation

Turn business ambition into coordinated action.+

From defining your vision to mobilising and delivering transformation, we connect the big picture with the work that creates value.

Talk to us about transformation ↗
02

Operating model

Build the business your strategy needs.+

Bring people, processes, governance and ways of working together so your organisation can deliver on its ambitions.

Talk to us about operating model ↗
03

Organisation design

Create clarity in how your people work together.+

Align structures, roles and responsibilities with your direction, making it easier for people to do their best work.

Talk to us about organisation design ↗
04

Change management

Translate new ways of working into everyday behaviour.+

Build alignment, readiness and capability so people adopt the change and your business realises the intended benefits.

Talk to us about change management ↗

Client perspectives

Change should feel different

01 / 08

Wildfire were credible, trusted, thought partners - respectfully directive when it mattered.

They worked with me to create clarity; blending exec-level coaching and practical delivery to create momentum. Their ability to align leadership quickly helped to unlock decisive action and rapid progress.

I trust and value their perspective, and look forward to working with them again!

Ruth Brougham, Streaming Business Director, Channel 4

Roles at the time of feedback · Autoplay on · pauses on hover

Trusted by

AstraZeneca
Meta
Channel 4
Sky
Digital Science
Evinova
HSBC UK
British Army
AXA Health
Colt
Hogan Lovells
Elvie
York Minster
The Francis Crick Institute
Johnson & Johnson

The difference we make

Change delivered.
Capability that stays.

Different businesses. Different challenges. Teams better equipped for what comes next.

AstraZenecaLife sciences · Digital transformation

Biggest Ever R&D Digital Transformation

The moment

Across seven years, AstraZeneca has been transforming how medicines are developed, how clinical trials operate, how data and technology are used, and how teams are organised. Wildfire became a trusted change partner at critical moments of that journey, helping ensure transformation didn’t stop at new strategies, structures or technology, but translated into people understanding, engaging with, and adopting new ways of working.

The shift

Connected strategy, technology, operations and people.
Across 40+ engagements, we worked alongside leaders and teams, from AstraZeneca’s major R&D transformation and Digital Health to sourcing, organisation design, process optimisation and the launch of Evinova.

Turned difficult decisions into practical new ways of working.
Aligned leaders, created compelling change narratives and accelerated adoption, building confidence and momentum for change.

From Delivering Individual Change Projects to Building Change DNA™
Coached leaders and teams and established change governance and capability that could remain inside AstraZeneca after we left.

The difference

Transformation that worked and capability that stayed

  • 40+ projects across 7+ years of partnership
  • $100m+ cost savings · 27+ processes streamlined
  • 17,000+ users · 88% increase in adoption of Digital Health tools

Beyond the numbers, Wildfire helped accelerate transformation, strengthen leadership alignment, simplify complex ways of working, build confidence and momentum for change, and establish internal change capability, reducing reliance on external support and leaving teams better equipped to lead the next change themselves.

Client view

“You are great at creating positive impact and helping us reach our ambitions with healthcare, data and technology, keeping people at the centre of everything we do.”
Anders Persson
Anders PerssonTransformation Lead, AstraZeneca
Digital SciencePE-backed · Portfolio transformation

Bringing portfolio
leaders together
around growth.

The moment

Digital Science had secured significant investment and an ambition for 28% year-on-year growth.

But its existing organisation wasn't designed to scale. Portfolio-company silos, different cultures and fragmented processes were creating complexity and friction, and the Executive Management Team needed alignment on what the future organisation should actually become.

The shift

Got the difficult conversations into the room.
Created the conditions for executives to surface tensions, challenge assumptions and reach genuine alignment rather than superficial agreement.

Turned strategy into organisational choices.
Worked with 20+ leaders to define the future operating model, capabilities, organisation design, customer experience and transformation roadmap.

Brought the organisation with them.
Helped leaders articulate the case for change and launch the strategy to the wider business.

The difference

  • 20+ leaders aligned around the strategy and next steps
  • 512 employees engaged in the global strategy launch
  • 1 future-state direction spanning operating model, organisation design and customer experience

The work also surfaced and resolved fundamental leadership tensions, increased transparency around investment conditions and created stronger leadership commitment to the transformation.

Client view

“Wildfire has helped us move some tricky areas forward. I would hire all of them tomorrow.”
Steve Leicht
Steve LeichtPresident, Digital Science

What could stronger change look like in your business?

Let’s explore it
People doing things differently is the most important part of any change
Preyal DewaniFounder

Why Wildfire Exists

Your transformation can hit every milestone.
And still fail to change the business.

Businesses lose millions due to poorly managed change, which slows momentum, damages trust, and impacts wellbeing. The cost isn’t just financial, it’s cultural and operational.

Introducing Change DNA™

Every change
leaves a legacy.

It can build confidence and capability for what comes next. Or leave friction and fatigue behind.

Change DNA™ is how we think about your organisation’s ability to absorb and realise change, again and again.

What is your next change building?

Let’s talk Change DNA™ ↗

Three strands. One system.

DirectionDeliveryDynamics

The difference is
in the connections.

Create your change advantage.

Why Wildfire

Not your average Consultancy by design.

Meet Wildfire ↗

Most consultancies help you deliver change.

We leave your teams stronger, helping your business get better at change.

01 / Differentiator

Consulting + psychology

We understand the organisation and the humans inside it.

02 / Experience

Experience without the overhead

Top-tier consulting and industry experience. No junior consultants. No wasted time.

03 / Values-driven

Better change, better experience of consulting

Honest consulting that prioritises outcomes over upselling. Relationships built on trust.

Meet Wildfire

Wildfire Members

Combining top-tier consulting with industry experience. Get to know the people behind Wildfire.

Preyal Dewani

Founder

Pramal Lad

Wildfire HQ Lead

Nikki Thomas

Wildfire Change Management Lead

Christina Hoare

Wildfire Transformation Lead

Shivali Ghelani

Wildfire Operating Model & Organisational Design Lead

The Wildfire Experience

We believe in equal partnership.
Working together to achieve your goals.

We invest time upfront.
To identify where we can make the biggest difference.

You get to meet and try us before you buy.

A Wildfire expert guides you through our 3-step project creation process.

  1. 01

    Definethe problem

    Briefing call +
    Free Spark Workshop

  2. 02

    Designthe project

    Agree Scope +
    Contract

  3. 03

    Deliverthe outcomes

    Project
    Delivery

Designed to save time, build trust quickly, and get to the right work faster.

Your first step

A fresh perspective.
A clear way forward.

Where could a spark take you?

  1. 01

    Scaling your business?
    Launching something new?

  2. 02

    Changing how your business is organised or how work gets done?

  3. 03

    Trying to drive adoption?
    Or new ways of working?

Enquire about a free Spark Workshop

Start with a 30-minute briefing call.

Free · 90 minutes

Spark Workshop

Reframe the challenge, explore solutions, and leave with a clear, usable plan in 90 minutes.

  • Make sense of your current challenge
  • Explore practical solutions, fast
  • Leave knowing what to do next

Is it right for you?

We invest time upfront to make sure we can make a difference where it matters.

Our free workshops are for decision-makers who need external support, with budget available or likely soon.

“We’d never have got here without being supported & guided through this process by the Wildfire Team.”
Daniel HookCEO, Digital Science
(Part of HPG Group)
“The Spark Workshop helped us to reframe and crystallise the challenge for the year, delivering clarity and focus on what we need to do next.”
Kieran RieleyHead of Programme Delivery, Elvie

Start a conversation

What would you
like to change?

Tell us a little about your challenge. We’ll be in touch to explore the next step together.

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